What are the Spam Laws that you need to know about Email Marketing ? Your marketing approach should make good use of email marketing. It's a technique to communicate with your customers directly in a setting where they're willing to hear from you because they indicated that they're interested in learning more. Since they provided you with their information, you can use it to send them pertinent emails that are personalized and appropriate for their profile since they want to hear what you have to say. The following are the top 10 email marketing laws you should be aware of: Opting In Customers can give their verbal or written agreement to receive information from you. Checking a box on a web form is described on the written side. Don’t Use False Or Misleading Header Information Customers have a right to know who sent an email, thus your "From," "To," and "Reply To" fields must identify your business or, more specifically, the business or perso...