How Can You Test the Performance of Your Online WoCommerce Store?

There is no stipulated optimal load time. However, the popular expert advice is to keep it below 2 seconds. As you can guess, page load time is an important performance metric in WPO. If your WooCommerce store loads up in more than two seconds, you have your work cut out for you.


 By performing thorough, product-focused keyword research and learning from your competitors, you can get your ecommerce SEO strategy off to the best possible start.

How to Measure Web Performance?

There are different tools available online to measure the loading time of a website. I recommend three tools with which you can get multiple performance metrics of your website.

WebPageTest

The most extensive service now on the market is undoubtedly WebPageTest. Because of how challenging it is to operate, beginners frequently avoid this instrument. However, it is the go-to tool for evaluating a website's actual performance. Your store can be tested on many servers with various connection speeds.

In addition to testing the traditional statistics, WebPageTest additionally evaluates a website's Speed Index. The Speed Index calculates the amount of time (in milliseconds) it takes for the majority of a store's pages to become visible to customers.

PageSpeed Insights

PageSpeed Insights provides technical advice on Web Performance Optimization (WPO) by priority. I strongly recommend you to resolve issues of high and medium importance first to ensure that there are no critical performance issues.

Note that a bad rating does not necessarily signify a slow store. However, solving these issues could have a serious impact on the performance of a WooCommerce store.

3. Pingdom Tools

Pingdom Tools helps you test the speed of a WooCommerce store within seconds. The standard version of Pingdom Tools has the advantage of being free but a paid version is also available that offers additional features targeted toward professionals.

Test Your Store’s Performance

It’s also a good idea to explore the worlds of rich snippets. These snippets are used to present richer search results on a Google results page. They can appear as reviews, star ratings, opening times, recipes, events, etc.

Rich snippets use schema markup – HTML code which site operations can add to the page’s existing code. If you’re already using Elementor, you can use the star rating widget, which comes with pre-built rich snippets and Google structured mark-up capabilities. 

Rich snippets are not a direct SEO ranking factor. However, they can help your ecommerce site stand out in Google’s search results, which can boost your CTRs. If you’re using WooCommerce, this widget will automatically add some structured data for products.

To keep your WooCommerce site running fast, you can follow the tips in our guide to speeding up WordPress. You can also improve performance using the WP Rocket plugin, which even has built-in integration for WooCommerce.

When it comes to testing your website’s performance, we’d recommend the following tools:

  • Google PageSpeed Insights. This platform evaluates how well your store performs on both desktop and mobile devices. It will then offer suggestions and best practices for boosting your website’s speed and overall performance. 
  • Pingdom by SolarWinds. You can use this platform to test your website, but Pingdom also provides automated uptime monitoring. A recent study by Moz found that intermittent 500 internal server errors can cause issues with tracked keywords. If your store is offline for a significant amount of time, that could have a negative impact on SEO. Pingdom can notify you if your ecommerce store experiences any downtime. This helps you resolve the issue before it has a chance to impact your SEO. 
  • GTmetrix. This platform provides detailed, real-time performance tracking. The in-depth metrics include a visual representation of how every single asset on your website loads, including your CSS, HTML, JavaScript, images, plugins, and third-party content. GTmetrix also provides recommendations for improving your store’s performance. 

It’s a smart idea to test your store on a regular basis. This helps you identify and resolve any issues promptly before they degrade your SEO. It also means you can continuously refine your store’s performance — and by extension its rankings.


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