How can affiliate tracking cookies help me earn more money?

Sometimes it can be challenging to comprehend affiliate marketing's technological complexities. One of the more puzzling technology elements are affiliate tracking cookies.

The phrase "cookieless" has been used quite a bit recently. Digital marketers with extensive experience have known for some time that cookies, the tiny bits of code that enable user monitoring across websites, are becoming outdated. Whether or whether you are affected by the phaseouts depends depend on the type of affiliate marketer you are.

What exactly is an Affiliate Tracking Cookie?

Cookies are small pieces of information that enable user identification across numerous websites. Through the user's browser, they are used to store data for a variety of purposes. Cookies are most frequently used to keep track of browsing habits, login information, and user preferences.

Cookies are equally delicious on all counts. They are used to make our web browsing easier. They are frequently used in advertising as well. For instance, in order for websites to function effectively, first-party cookies are required. Without them, favorites and shopping carts would not work. These cookies serve no use for affiliates, and the current privacy revolution does not hold them responsible.

In simplest terms, an affiliate tracking cookie is a file that is created and stored on your visitor’s web browser when they click on one of your affiliate links. Basically, this allows affiliate networks to have the ability to make certain that they can determine where sales have come from.

Reach New Income Levels with Affiliate Tracking Cookies

Now that you understand exactly what affiliate tracking cookies are, and how you should be using them on your websites, here are a few great tips to help you really take your income to the next level with your tracking cookies.

1 — Go Social

While many affiliate marketers will often use affiliate links on their own websites, they often forget to include them in social media posts. It is important for you to realize that some networks do not allow this practice, however many do, and it can be a really great way for you to take your income to a whole new level.

If you find yourself involved in a conversation on social media about a product, throw your affiliate link out there.

Not only will this allow your audience to get the products and services they need, it also will help you increase your bottom line as others will often share your link with their friends and family as well if they enjoy what you’re recommending. To find out if your affiliate network allows for affiliate tracking cookies and social media posts, just quickly look at their terms of service.

2 — Sometimes Longer is Better

This one is specific for the Amazon affiliate program, but there are a few other networks with similar options. Did you know that Amazon offers two different time frames when it comes to affiliate tracking cookies? While most people are familiar with the standard 24-hour cookie, Amazon also has a 90-day tracking cookie when someone adds an item to their cart.

While you normally want to be giving people the 24-hour cookie, as it allows you to earn additional revenues from other items purchased on Amazon, sometimes it’s more appropriate to share with them the add to cart cookie that will last for 90 days. The best example for this practice is when people are visiting your site on mobile devices.

3 — Take Time to Read Affiliate Network Policies

Every affiliate network is different, and it’s important that you take the time to read the terms of service as well as the rules when it comes to using affiliate tracking cookies. This is because not only can you avoid landing yourself in hot water for improper use of cookies, you can also learn different traffic avenues where affiliate cookies are allowed by some networks.

Amazon does not allow you to share affiliate links inside of e-books or emails, however many networks do allow this practice and it can be an amazing way for you to generate additional commissions with your tracking cookies. Let’s say you’ve created an ebook that goes over 50 great ways to landscape your yard.

Affiliate Program for ThemeDev

As an example, one of our highest commission earners spent his earnings for a family vacation in Maldives. Imagine what you can do!

  • Upto $200 commission from a single sale
  • Dedicated mentorship from experts
  • Weekly follow up and tips via email
  • Frequent offers and promotions
  • Large amounts of creative for you!
  • Real-time sales reporting

Join ThemeDev Affiliate marketing.

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