What are direct linking's benefits and drawbacks?

In direct marketing, the sales team gets in touch with the target customers directly to acquire a quick and accurate consumer response that affects their marketing plan.

It works well for facilitating and starting meaningful conversations with new clients.

What is direct Linking ?

Sending traffic from a traffic source straight to an affiliate offer is known as direct linking. The need for a landing page is removed by placing an advertisement on the traffic source that, when clicked, takes the user to the offer.


The visitor experiences a straightforward, one-step conversion process as a result. For affiliates, setting up campaigns and testing with new offers is straightforward but limited.

Direct linking occurs when an affiliate uses your web site address as its display URL in search ads. The structure of the search ad consists of the following:

  • Display URN is your domain
  • The destination URL is an affiliate redirect link
  • The final landing page is part of your domain

Many times the affiliate will also re-use your ad copy in their ads — which makes the ad appear to be you.

Advantages of Direct Linking :

Here are some advantages of direct linking

  • There’s one less thing to optimize or go wrong so you can get a “pure” indication of the offer and traffic source quality.
  • For short form CPA offers, Email submits and app downloads it can work really well. The lower the barrier to conversion the more likely it is that a direct linked campaign will work. For example an email submit might not need a pre-sale landing page but a $2000 e-course almost certainly would.
  • Occasionally you can find affiliate offers the general public are familiar with or are trending which further lowers the barrier to conversion making direct linking more likely to be the optimal traffic flow. Examples would be something like AirBnB or TikTok which both have affiliate programs and don’t need introducing via a lander.
  • Direct linking is great for new affiliates who just want to test the waters but either can’t code or aren’t confident in their abilities to create a competitive landing page.

Disadvantages of Direct Linking :

Here are some disadvantages of direct linking

  • It’s hard to add value as an affiliate if you are just direct linking a traffic source to an offer. You’ll soon be competing with other affiliates and internal media buyers which makes it difficult to have long-term, highly profitable campaigns.
  • There is one less thing to optimize which reduces the ability of the affiliate to increase conversion rates on the campaign.
  • Some traffic sources create problems with direct linking campaigns via a tracking redirect which can cause problems when running via an affiliate network or tracking platform. Basically some sources don’t allow redirects to different domains so your target URL has to match the final URL which causes all sorts of issues.
  • It’s easy to throw money away direct linking to affiliate offers that don’t have any tracking available. If you are running paid traffic to a internal app referral program for example you wont get any data to optimize with so it will be very hit or miss from the start.

You Can join ThemeDev as an Affiliate marketer

Hope this was helpful

Thank you


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