Why Do You Need Affiliate Disclosures and What Are They?

You must disclose your affiliate relationships on your website if you accept product endorsements. The United States Federal Trade Commission mandates the presence of this disclosure (FTC).

Your readers might learn that you receive payment from the businesses whose products you highlight in your article by reading an affiliate disclaimer. Continue reading to learn what an affiliate disclosure is, what the FTC expects from them, and how to create one.

What Is an Affiliate Disclosure?

An affiliate disclosure, also known as an affiliate link disclosure or affiliate disclaimer, is a statement on your blog or website that informs users that you are compensated by companies for promoting, reviewing, or recommending their products or services.

How to Write an Affiliate Disclosure

Affiliate disclosures can be written almost any way you want, as long as it does two things:

  1. identifies a link as an affiliate link.
  2. explains what that is and does for you.

That can be as detailed as a full explanation of what affiliate programs entail and why you choose to take these partnerships, or as brief as a one-sentence note identifying the link and saying that you get paid when they click it.

Where to Put Affiliate Disclosures

As per FTC guidelines, affiliate disclosures should be displayed conspicuously and as close to your affiliate links or endorsed product mentions as possible. You need to place an affiliate disclosure on every page that includes a sponsorship, affiliate link, or endorsement.

Your affiliate disclosure should always come before any affiliate links, so users are aware of your affiliate partnerships before they click on the link.

Although affiliate disclosures should appear on every page that includes affiliate links and content, you may also choose to expand upon your relationship with sponsors and affiliates with a dedicated affiliate disclosure page.

You can hyperlink to your affiliate disclosure page throughout your site, so long as there’s still an affiliate disclosure in close proximity to any affiliate links or affiliate content. Some examples of places where you should link your affiliate disclosure page include:

  • Site header
  • Footer
  • Sidebar
  • Terms and conditions page
  • Privacy policy

How to Write Amazon Affiliate Disclosures

Amazon affiliates use a similar disclosure to indicate that you’re being paid by Amazon, but there are a few extra terms involved. According to Amazon Associate’s terms, you must include the phrase:

“As an Amazon Associate, I earn from qualifying purchases.”

You can also write your own disclosure as long as it says pretty much the same thing, identifying yourself as an Amazon Associate and informing people that you earn a commission if they use your link.

Besides this disclosure, you’re not allowed to talk about your role in their affiliate program or otherwise say that Amazon “supports, sponsors, or endorses” you.

If you want to be safe, you can simply copy and paste the quote from their terms of use and include it in blog posts with Amazon affiliate links. Remember that tucking it away in an about or terms of service page isn’t good enough, nor is placing it in a sidebar. Put it at the top of the blog post or near the link!

Amazon is very strict about their disclosure policy and won’t hesitate to remove you from the program if you’re in violation, so make sure the notice is placed prominently and uses similar wording to what they specified.

Hope This was helpful.

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