What is SEO and Why SEO Is So Powerful ?

If you have ever had a conversation about digital marketing techniques, you’ve probably heard the term SEO tossed around. You might know that SEO is important and has something to do with search engines.

But what exactly is SEO? In this article, we will explain SEO, why it is good for your business, and why you need it.

What is SEO :

SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. Let’s break down why SEO is so important.

There are only 10 spots — that’s right, just 10 — on a Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results? Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.

How SEO Works

SEO has everything to do with quantity and quality. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings. Building SEO works by combining SEO elements using a data-driven approach. These factors include:

  • Keyword analysis
  • Backlink building
  • Content creation

Let’s take a look at how each of these strengthens your SEO for your digital marketing.

Keyword Analysis

Words are powerful, and certain words have the power to control your rankings online. Keywords can be single words or phrases that people frequently use to find what they are looking for. Keywords need to be researched and strategically placed in your content so that the quality of your content is high while still utilizing frequently searched words.

Backlink Building

Backlinks are elements on your website that link back to other credible, high-quality websites. Building backlinks improve your credibility because you are citing sources that are relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility.

Content Creation

Content is where your SEO really comes to fruition. Your content allows you to communicate directly with your audience of existing and prospective customers. This is where your keywords help you build authority, trust, consistency, and engagement. Strong content can balance the human side of your customer-driven business with the data-driven analytics necessary to optimize your digital presence.

Content is anything that your audience views or hears, including:

  • Blogs
  • Webpage text
  • Infographics
  • Videos
  • Social media posts
  • Podcasts
  • Newsletters

What SEO Can Do for Your Business

Build Trust With Your Customers

SEO and user experience (UX) work hand in hand with each other. Building trust organically is how SEO helps your business. User experience is how your audience interacts with your website. When your customers have a positive experience with your business, you get more web clicks, increasing traffic and ultimately increasing your SEO. As this happens organically over time, your rank on a search engine results page (SERP) will get closer and closer to those top 10 spots.

User experience includes how well your customers can navigate through your site. Your website’s foundation must be solid and sturdy. UX is a mix of how web design, tone, and branding come together to make the user’s experience the best it can be.

Visibility Attracts Clientele

Attracting visibility in an organic way means that your website is appearing because of what your customers searched. Customers can seek you out based on their needs, which is where keywords really come into play. When customers see you as someone who can meet their needs, you spur engagement. Engagement cannot begin, though, until they are aware of you. The importance of SEO is that it allows potential leads to see you, meaning that process of engagement can begin.

SEO is a pathway for visibility, which, depending on your purpose, can impact the buying cycle. Knowing what people are looking for by conducting thorough SEO research is key. This is where Local SEO becomes crucial in knowing your audience and their needs and wants. So, what is SEO in business when it comes to Local SEO?

Importance of SEO: Knowing the Difference Between Paid and Organic Searches

A large part of digital marketing is search engine marketing (SEM). SEM is paid search marketing. This is not a bad thing; pay-per-click marketing campaigns use strategic research to help increase your return on investment (ROI). You just need to be aware that most people recognize which SERP results are ads and which are organic. And gaining organic traffic is the ultimate goal.

Organic traffic can be improved using tools like paid search campaigns to bring more visibility. Yet, as a consumer yourself, you may find yourself wanting the results that don’t have the word “ad” next to it in your Google search. Your customers most likely feel the same way.

Again, paid search campaigns can be used to your advantage if done well and can intentionally market your business to your target audience. Organic search will utilize more SEO tactics such as keyword searches, which ultimately means that your content shows up for a wider range of potential viewers who want a particular need met.

Sharing Is Caring: How Organic Searches Lead to Click Share

To understand the benefits of SEO for your business, you first need to understand click share. Click share is an estimate of all of the clicks your business receives. You will only be able to see this for search and shopping campaigns. It is a tool to expand your business, as it has the potential for you to reach even more clicks. The better your SEO, the larger amount of click share you will have because organic results receive a large click share.

Click share data can be used for search and shopping campaigns on various levels, including keyword search campaigns, ad groups, product groups, and shopping attributes. The key to click shares is that they require impressions in order to even receive clicks.

What does increasing impressions entail? You got it, SEO! Click share is, of course, an estimate, but it is an estimate based on your past digital footprint and how much visibility your advertisements and other content receive. The quality, relevance, and quantity of your business’s digital presence will all contribute to visibility, which is driven by your SEO.

Hope this Was helpful.

Thank You

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