How does affiliate marketing work alongside other marketing channels?

The best part about affiliate marketing is that it increases value incrementally by generating income without interfering with your other marketing plans. You can find collaborators who will boost your brand without interfering with other strategies you may be using because affiliates are so distinctive and varied.

Through transaction detail reports, we have access to information like the IP address of the purchase, the browser it appeared on, the time it happened, and other crucial specifics that can reveal what ultimately led to the purchase.

At Advertise Purple, we have a team that can track all of this information for you easily on your behalf. Our team of data analysts will make sure you’re not double charged when a sale could possibly be attributed by, say social for example, if there also was an affiliate link.

What is affiliate marketing?

The simplest definition of affiliate marketing is when you give publishers (also known as affiliates) the opportunity to promote your good or service on your behalf. You will be required to pay a commission each time a sale that can be directly attributed to that publication occurs in exchange for this (or affiliate).

How affiliate marketing works alongside other marketing channels :

Affiliate marketing involves three main stakeholders: the seller or vendor, the publisher, and the consumer. Sometimes a fourth player, the network, becomes involved as well. Each has a unique and critical role:

The seller or vendor

The seller or vendor might also be referred to as the brand, the merchant, or the retailer. If that’s you, your role is to create and produce a product or service for sale. You might run a one-person business, a store, a manufacturer, or even a large international enterprise. There is no limit to the company size or the variety of physical and digital products a vendor can market through affiliates.

The affiliate

The affiliate is often also called the publisher because their job is, well, to publish. As an affiliate, you’ll use your own resources and advertising space to promote the seller’s goods and collect a commission, based on a predetermined goal. That rate might be attached to sales, conversions, leads generated, or a simple click-through rate (CTR).

Affiliates can be individuals or larger corporations, including those that also offer their own products or services. For example, a gardening company might also act as an affiliate partner for a company that manufactures gardening tools, advertising them alongside its gardening services.

The consumer

The third stakeholder is the ultimate source of all the revenue: the consumer who buys the product or service. They might not even be aware of their part in the affiliate relationship, especially when they’ve found the product through promotions that appear organic rather than sponsored.

The network

In some online affiliate marketing strategies, a network sits as an intermediary between the vendor and affiliate. Often the network will handle shipping and billing, as well as providing a database, software, tracking, and full reporting of all affiliate marketing activities.

Who can benefit from affiliate marketing?

As we said, affiliate marketing benefits both brands and content creators.

For brands, affiliate marketing is a way to work with creators and influencers while only paying for trackable results. For creators, it’s an easy way to earn money from your content, no matter how large or small a following you might have.

Affiliate Program for ThemeDev

As an example, one of our highest commission earners spent his earnings for a family vacation in Maldives. Imagine what you can do!

• Upto $200 commission from a single sale
• Dedicated mentorship from experts
• Weekly follow up and tips via email
• Frequent offers and promotions
• Large amounts of creative for you!
• Real-time sales reporting

Sign Up to ThemeDev Affiliate Program

Hope This Was helpful.