What’s the Difference Between Transactional and Promotional Email Marketing?

Ecommerce email marketing is basically an approach to using emails to promote products to existing or new customers. Ecommerce email marketing is known to increase user engagement, build brand loyalty, and also serve as a medium to share useful information about upcoming promotions — this is all results in a significant boost in sales.

What Is Promotional Email Marketing ?

Promotional emails are basically emailed newsletters. People who have subscribed to your email newsletter will receive email updates about everything related to your brand.

Promotional email campaigns must include:‍

1. A lead form so you can collect email addresses for your email list.
2. Email marketing content that you’ll send out to your subscribers.

What Is Transactional Email Marketing ?

One-to-one emails that contain information that completes a transaction or process the recipient has started with you. A common example is in ecommerce, after purchasing an item you receive a email receipt that has information about the item, price, and shipment. Transactional email is sent to individuals rather than a large list of recipients.

transactional emails include:

1. Your subject line explicitly states the purpose of the email
2. There is significantly more transactional content than commercial content

What Is The Difference Between Promotional and Transactional Emails?

Promotional

91% of US adults like to receive promotional emails from companies they do business with, and it is fairly only relevant ones. Promotional emails are usually a by-product of resolute campaigns for specific time limits.

You should depend on promotional emails:

• When you want to promote your product: Promotional emails are primarily used to spread cognizance about your product and brand. Use promotional email templates that have been proven effective to market yourself well.
• When you want to send a seasonal offer to your users: For example, every Black Friday, Diwali, Halloween, and Christmas sale is different than the previous year. Hence promotional emails have to be crafted carefully and only to be used when a requirement strikes.
• When there is a new offering or product release: Are you giving special discounts, bankable and reliable deals? Let your customers know how it will be profitable for them. Promotional emails will attract interested customers to look at the offers provided.

Transactional

Transactional emails are obligatory for any application with user authentication. Most businesses prefer a pre-set response to the user’s interaction with the website or product.

Transactional emails are necessary to facilitate a transaction and provide service. When used adroitly can deepen consumer relations and improve communication.

You should rely on Transactional emails:

• For user authentication: Transactional emails are obligatory for any application with user authentication. Most websites choose email verification to verify credentials entered by the user are genuine. Double opt-in emails enable new users to confirm that they want your emails to be sent to them. Sending a double opt-in email verifies that the subscriber owns the email address, which can help avoid spam and increase the deliverability of emails.
• To keep customers informed: Customers must receive emails for order confirmations, password reminders, product notifications, or account balance updates. Emails of order approval show that the transaction has been successful and the business is taking action, making the consumers feel safe about the transaction.
• For important private details: Transactional emails may be used to alert clients of substantial changes in legal documents and policies of their company. They may also contain an element of security or privacy. The information is only for the intended recipient’s eyes, such as a bank statement or a notification from their accountant.

Best Email Marketing Plugins for WordPress

Next Campaign is a total campaign solution for Email Marketing. It is designed to reach out to subscribers at the best time and provide relevant offers. Is email marketing a priority for your business in 2021? Are you looking for the best email marketing software?

Powerful Features of Next Campaign:

• Multiple Integration: Next Campaign has multiple integrations like MailChimp, MailWizz, SendInBlue, GetResponse, and Active Campaign.
• Simple to Setup Forms: Users can build multiple forms with separate integrated providers and are able to customize or select preset designs.
• Manage Contacts: You are able to add and manage contacts with respective address fields under the specific lists item.
• Manage Campaign: It is very simple to create and manage campaigns with this plugin. Users can also design HTML template that is to be sent to Email as a campaign.
• Easy to Send Campaign: Anyone can send campaign to their targeted customer’s Email by selecting specific contact lists. You can send your campaign to thousand of Emails by a single click.
• Export Import Contacts : User can export and import contacts with three different file format like txt, JSON and CSV.