Why is email marketing so important for business growth?

You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. That’s why email marketing is important when it comes to small business marketing.

What is Email Marketing?

Email marketing is a marketing approach that involves sending commercial communications and generating sales via email. Email marketing is the backbone of any eCommerce marketing plan, and it may be as simple as sending cart abandonment emails or as sophisticated as running multiple email nurturing campaigns to cultivate long-term connections and increase long-term sales.

Why email marketing is important ?

Small businesses need email marketing because it is a marketing workhorse. It not only keeps you in touch with individuals who want to hear from you, but it also allows you to educate your readers, drive traffic, conduct polls, provide updates, and make announcements. To put it another way, email marketing helps small businesses to do a lot of different things with just one channel. It also provides the highest return on investment of any marketing strategy or medium.

Reasons Why Email Marketing is Essential to your Business

Only social media channels come close to matching the reach of email marketing. However, where social media’s skills fall short, email fills the void.

So, let’s look at why email marketing is so important for your company.

1. Everyone uses email

over half of the entire planet uses email right now. The mass adoption of email makes it the perfect channel for your marketing. In today’s hyper-digital environment, it’s a safe bet that everyone you come across, and everyone who’s in your target audience, use email. Unlike other marketing channels like print or broadcasting, email gives you a direct line of two-way communication with your target audience.

2. Mobile devices allow people to instantly check emails

You click ‘send’ on an email and within an instant, hundreds and potentially thousands of people get notified through an electronic slab they’re holding in their pockets. How amazing is that? The combination of mobile devices and email marketing gives you the unprecedented advantage of speed and reach in executing your marketing.

3. Email is a great way to inform your customers

When you’ve grown your email list to a sizeable number (even 500 quality leads is a lot for a new business), you can deliver messages at the click of a few buttons, with no costs other than what you’re paying to your email marketing provider. Consider an important milestone in your business. Maybe you’ve just given your product a major overhaul and you want to deliver the benefits to target customers. To inform people, you can choose to run digital ads, maybe publish a release in a newspaper. Both methods will cost you money and usually attract lukewarm leads.

4. Email lets you build brand awareness and appeal

Building brand awareness is an essential activity for any business starting out or looking to grow. Brand awareness is that intangible quality, which drives consumers to choose your products over competitors. The better they know you, the more likely they’ll buy from you.

5. Email builds relationships and credibility

We’ve already discussed how email brings a touch of personalization that other channels of marketing lack.

Personalization, or in other words, understanding your audience, goes a long way in building relationships with your customers. Email gives you a chance to proactively reach out to leads and clients to show your enthusiasm and interest. People are bound to notice your enthusiasm.

Combine personalization and proactiveness, you have the ingredients for building solid relationships. But to really capitalize on strong relationships, you can use email to drive your marketing home if you use it to build credibility.

6. Email marketing is easy to adjust

If you run a print ad and find a typo, or you run a tv advert and receive a negative response from the public, it becomes really difficult, if not downright impossible to adjust your message. Not to forget such changes can make a huge dent in your marketing budget.

7. Email generates website traffic

Imagine you’ve grown your email list to 100,000 contacts, and you have an average click-through rate of 5%. Now imagine you publish an article that announces your latest product launch and you share it with your email list. Even if 5% of the recipients click and visit your article, you’re going to have 5000 people who immediately know about your new product. At almost no cost!

Best Email Marketing Plugins

Next Campaign is a total campaign solution for Email Marketing. It is designed to reach out to subscribers at the best time and provide relevant offers. Is email marketing a priority for your business in 2021? Are you looking for the best email marketing software?

Powerful Features of Next Campaign:

• Multiple Integration: Next Campaign has multiple integrations like MailChimp, MailWizz, SendInBlue, GetResponse, and Active Campaign.
• Simple to Setup Forms: Users can build multiple forms with separate integrated providers and are able to customize or select preset designs.
• Manage Contacts: You are able to add and manage contacts with respective address fields under the specific lists item.
• Manage Campaign: It is very simple to create and manage campaigns with this plugin. Users can also design HTML template that is to be sent to Email as a campaign.
• Easy to Send Campaign: Anyone can send campaign to their targeted customer’s Email by selecting specific contact lists. You can send your campaign to thousand of Emails by a single click.
• Export Import Contacts : User can export and import contacts with three different file format like txt, JSON and CSV.

For More Details Visit ThemeDev