What is WooCommerce SEO and how does it work?

Experts in search engine optimization (SEO) concentrate on increasing traffic to your blog or company website. Ecommerce stores, on the other hand, must pay attention to SEO. If you’re not ranking high enough in Google’s search results, you can be missing out on revenue.

What Is Ecommerce SEO?

Ecommerce SEO is the practice of increasing the visibility of your online store in search engine results pages while also increasing organic (free) traffic to your website. On-page optimization, technical changes, and fine-tuning your website’s structure are all part of the Ecommerce SEO process.

For ecommerce sites, there are a variety of acquisition avenues, but SEO is critical for long-term success. Fortunately, there are a number of methods that can assist your store in improving its search engine rankings. You can get your ecommerce SEO campaign off to the best possible start by conducting detailed, product-focused keyword research and learning from your competition.

Some SEO Tips for WooCommerce

We’ve hinted about all of the customizations that are possible with WooCommerce, but not a lot about how to SEO WooCommerce. Let’s fix that.

Here are some WooCommerce SEO tips to get you climbing in those search results.

1. Always Include a Product Description

Product descriptions are typically not long, but they should be treated as bite-sized bits of content. This means taking the time to make sure they’re well-crafted and search engine friendly.

Check out this product description for a pair of socks from Odd Pears. They use keywords throughout, but the description itself is engaging and funny content.

2. Optimize Page Titles

Page titles should be descriptive enough to tell both searchers and search engines what your page is about. For most eCommerce sites, you’ll have category pages and product pages.

Category pages not only help shoppers find the products they’re looking for, but they prevent individual product pages from competing with one another in search engine results.

3. Enable Breadcrumbs

Breadcrumb links appear along the top of product pages and help visitors move back to the previous category or landing pages easily. They show visitors where they are and where they’ve been.

4. Make Site Navigation Simple

We’ve already talked about breadcrumbs, but there are other ways to ensure that visitors don’t get lost and frustrated on your eCommerce site.

Clean and simple site navigation can have a big impact on your bounce rates and time spent on site. If visitors are spending more time on your site, your site is likely to rank higher in search results.

You can improve your site’s navigation by keeping your main navigation easy to follow. Google will crawl every page on your site, but visitors definitely won’t.

5. Keep URLs Short and Descriptive

For those of you using WooCommerce and WordPress, go ahead and enable WordPress permalinks to make sure your URLs are accessible to visitors and search engines alike. To do this, go to Settings » Permalinks and choose a URL structure.

6. Take Advantage of the Best SEO Plugins for WooCommerce

WooCommerce comes with thousands of extensions and plugins you can use to grow your business. With so many plugins available, it can be overwhelming to find the best ones to help you with the SEO for your WooCommerce site.

7. The best SEO for WooCommerce

WordPress is the most search engine-friendly website builder in the world. To take full advantage of the existing SEO functionality in WordPress make sure your WooCommerce site uses a theme built for SEO.

Here are a few of the best SEO for WooCommerce.

NextWoo is a popular all-purpose WordPress plugin and it comes with a large library of pre-built websites you can choose from, including designs specifically for eCommerce.

NextWoo is a WooCommerce Builder to build a Single Product, Cart, Checkout, My Account, Shop Loop, related products, Quick view, Up-sell, Cross sale, and so on by Elementor or Gutenberg.

Elementor is a popular WordPress page builder plugin. It lets you easily create custom layouts for your WordPress pages with a drag & drop interface.

Due to Elementor’s popularity, there are many WordPress themes made specifically with support for Elementor and Elementor Pro. However, it can be hard to know which will be the best WordPress theme for your needs.

Most popular WordPress page builders function in very similar ways. They provide visual editor components, drag-and-drop functionality, and ready-to-go modules. For this comparison, however, compatibility with WooCommerce is a must.