What are the benefits of adding product variations to WooCommerce?

Customers always want options when it comes to purchasing a product. They are interested in whatever you have to offer. Because everyone wants to get the best deal on a product. In WooCommerce, variable products allow you to offer multiple variations for a single product.

What is Product Variation or Variable Product?

In WooCommerce, product variation refers to minor differences (in size, color, and so on) within a single product type. An e-commerce owner can simply make a listing for each product and then let the consumer choose a variant from a drop-down list by producing a variation of the same product.

In the case of clothes, a product variety is best understood. Let’s say an online store wishes to offer t-shirts. When an e-commerce business owner starts constructing his product catalog, he realizes that he needs multiple sizes (and sometimes colors) of t-shirts. Creating a unique product listing for each size/color is not just inconvenient, but also time-consuming.

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Why is Product Variation important in E-commerce?

Easy-to-use variation swatches to display beautiful, vibrant and appealing colors, buttons, images, and variations of products to improve customer experience. If you having trouble to create products variation in your woocommerce site the visit ThemeDev and buy NextWoo. It is the best woocommerce website Addons.

• The attributes assigned to a product help your product understandable to the customer at a glance.
• A variation in size or color is the very first impression a customer gathers about his available choices.
• Product variation makes your business more competitive as it focuses on the cost value of the product against similar products in the market without compromising on the price.
• Product variation creates a distinguished value for your products to the customers.
• It establishes brand loyalty among your customers
• It helps in gaining market share through product differentiation
• Product variation is synonymous with originality and uniqueness in the eyes of the customer.
• It helps your business stand apart from your competitors in terms of different variations of the same product.
• Product Variation is a wonderful attribute in a saturated market, where there are more suppliers offering the same product.
• Product variation also ensures repeat purchases because customers are aware that your e-commerce store is well-stocked.
• It helps meet customer demand, who constantly look for new features and fresh ideas.

How can you enhance product variation?

However, in order to ensure that you achieve all of the above objectives through your product variations, you need to make sure that –

• The attributes that you assign to your products are clear and easily understandable, irrespective of how complex the variations actually are.
• To use long descriptions as a tool to list out full details about the different aspects of the product variation, if necessary.
• You make each product variation in a way that can be previewed for a better understanding. This can be done with the help of images.
• As far as some aspects like color variations are concerned, they are best understood when you include the image of the product in the specified color instead of just mentioning the color. For instance, just writing ‘blue’ for a t-shirt won’t tell the customers, which shade of blue it is. An image helps in these cases.

A well-drawn-out product variation showcases your e-commerce store as one which speaks variety, is well-stocked and a one which reflects customer needs.

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