Best Affiliate Marketing Strategies to Grow Your Brand
Many successful brands work with a lot of affiliates to increase their sales. But not all of them use the same techniques to increase the visibility and demand for their products. In fact, there are several different affiliate marketing strategies and channels you can leverage.
What is Affiliate Marketing?
Affiliate marketing is also known as performance-based marketing. Brands collaborate with various affiliates who then promote their products or services. When promotions by an affiliate lead to a sale, the brand pays them a commission.
Affiliate Marketing Statistics
If you are still confused about whether or not to use affiliate marketing, check out these interesting statistics:
- 81% of brands use affiliate marketing to capture customers’ attention, engage with existing customers, and generate more sales.
- Affiliate marketing spends in the US is expected to rise to over $6.82 billion by 2020 at a compound annual growth rate of 10%.
- 79% of marketers leverage affiliate marketing to drive conversions and increase purchases. 83% of them use it to increase brand awareness, and 79% of them use it to engage existing customers.
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Choose the Right Affiliates : Affiliate marketing allows you to leverage the power of influence to get people to buy from you. If you want to influence consumers’ buying decisions, you should choose to work with someone who has an engaged audience that trusts them.
When choosing an affiliate to help you with your product promotions, check whether or not:
- They have a good rapport with their audience
- Their audience might be interested in your products or brand
- They have a good following, site ranking, views, engagement, and authority
Attract Sales with Coupons, Deals, and Promotions : Everybody loves a great deal. Leveraging coupons and deals is one of the best affiliate marketing strategies to boost sales. That’s because many consumers love the savings power of coupons. They often search for discount vouchers on various coupon and deals sites before shopping for any product. Check out these statistics to understand consumers’ love for coupons and deals.
Build a Robust Affiliate Network : Instead of tapping into various affiliate networks, build your own. It can be really difficult to recruit your first few affiliates. But expanding your affiliate network is comparatively easier. To attract affiliates, you should follow a clear, to-the-point approach. Provide your potential affiliates with all of the necessary information such as what to do, how it works, and the commission you’ll pay.
Optimize Your Product Pages for Conversions : Many brands invest in affiliate marketing strategies and expect their affiliates to drive conversions on their own. You can’t rely completely on your affiliates and sit back to watch sales come in.
Interested in making a huge commission using your traffic through affiliate marketing? Become one of the valuable ThemeDev affiliates and make it happen today.
ThemeDev love Their customers specially those who helps to promote our products. Find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
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