How does e-commerce SEO work?

E-commerce SEO (search engine optimization) is a free method of increasing traffic to your website by making it more visible on search engine result pages (SERPs). You want your page to rank as high as possible because it will attract more traffic.

You must ensure that your website is optimized for search engines in order for your web pages to rank better in SERPs — anything from the keywords you choose to the technical setup of your web shop to whether your web store is mobile friendly all have a significant impact on SEO optimization. So use NextWoo for Better SEO.

Ecommerce SEO: A Step-by-Step Guide

As we’ve seen, SEO is essential for increasing traffic, increasing leads, and increasing sales. If you want your ecommerce store to succeed, you need to climb the search engine rankings and acquire the virtual foot traffic it deserves.

Step 1: Conduct Keyword Research

Keyword research is essential for any successful SEO strategy. The phrases you identify during this step will inform all of your subsequent optimization efforts.

There are two basic categories of keywords:

• Informational: These are terms that people use to discover informative content, such as how-tos and tutorials. If your ecommerce store has a blog, then these are the terms you’ll be looking to target.
• Product/Transactional: These are terms used by people looking for a certain product. For an ecommerce website, these terms will form the core of your keyword strategy.

Step 2: Research Your Competitors

The world of ecommerce is highly competitive. However, this can be a good thing, as you can learn from similar businesses. Competitor research involves analyzing your competitors’ SEO strategies. You can then identify the tactics that are working, and reverse-engineer them to use for your own store.

Step 3: Optimize Your Product Pages

If you’re using the popular WooCommerece ecommerce platform, then you can define two separate product descriptions:

• A short description. Most WooCommerce themes display this description immediately after the product title, and alongside its images.
• A long description. This usually appears beneath the short description.

While these texts should provide relevant information to shoppers, they’re great place to include keywords.

Step 4: Optimize Your Snippets

The snippet is the text that represents your web page in Google’s search results. To optimize a page’s snippet, we recommend using a dedicated SEO plugin to optimize the following:

Meta Title

The meta title, also known as the title tag, is a key indicator to Google about the page’s content. The perfect title is informative and attention-grabbing, encouraging people to click on your link in the search results.

Step 5: Test Your Store’s Performance

When it comes to testing your website’s performance, we’d recommend the following tools:

• Google Page Speed Insights. This platform evaluates how well your store performs on both desktop and mobile devices. It will then offer suggestions and best practices for boosting your website’s speed and overall performance.
• Pingdom by Solar Winds. You can use this platform to test your website, but Pingdom also provides automated uptime monitoring. A recent study by Moz found that intermittent 500 internal server errors can cause issues with tracked keywords. If your store is offline for a significant amount of time, that could have a negative impact on SEO. Pingdom can notify you if your ecommerce store experiences any downtime. This helps you resolve the issue before it has a chance to impact your SEO.
• GTmetrix. This platform provides detailed, real-time performance tracking. The in-depth metrics include a visual representation of how every single asset on your website loads, including your CSS, HTML, JavaScript, images, plugins, and third-party content. GTmetrix also provides recommendations for improving your store’s performance.

and many more.

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