What is WooCommerce Shop Page and Why Should you Modify It?

The shop page allows your visitors to see all the products that you are selling in one place. This is very convenient for them if they are just browsing around without a particular product that they want to purchase in mind.

A WooCommerce shop page will look pretty basic when everything is set to default. The following image shows what the default shop page looks like on my locally set up test website with the Storefront theme installed.

The Internet has made the globe a more connected place. Physical storefronts have given way to internet retailers. By the year 2040, it is predicted that 95 percent of all purchases would be made online.

Creating a WooCommerce Shop Page With NextWoo

When you install WooCommerce, it provides important eCommerce pages for you, such as Shop, Cart, Checkout, My Account, and Privacy Policy. Each of these pages has a certain purpose on your website.

While this is useful, you may also make a custom page as your store page. Follow these steps to accomplish it:

1. Hover over WooCommerce in your dashboard and select ‘Settings.’
2. Stay on the ‘General’ sub-tab after switching to the ‘Products’ tab.
3. The first option gives you the ability to designate your Shop page.
4. The drop-down menu allows you to select a page.

NextWoo is flexibile Gutenberg & Elementor

Instead of the conventional WordPress editor, the WordPress 5.0 version introduces the Gutenberg Editor. This is a page customizer that allows you to use a variety of blocks to customize your pages With NextWoo.

Create the Shop Page

when you install WooCommerce, it creates a Shop page for you. Shop is where you’ll find it. You’ll be directed to the WordPress Gutenberg Block Editor if you click the edit link beneath the Shop page name.

Improve the site’s SEO:

Customizing a shop page is not only about arranging pictures and products. It’s also about page optimization. Admins can add valuable information like keywords, meta descriptions, and meta titles. That helps the page rank better on search engines.

Encourage visitors to browse around:

With a nice-looking page and well-arranged products, it will be pleasant for visitors to browse the store’s items. This increases the chance of closing an order.

Increase conversion rates and revenue:

In line with the previous points, customizing a shop page can increase sales, making the business sustainable. Customization must be made considering the targeted audience.

Ease of use:

It will be simpler for customers to find what they are looking for. It doesn’t matter whether they have a clear idea in mind or not.

Stand out from competitors:

A uniquely designed shop page helps a business stand out. The market is highly competitive, but a one-of-a-kind layout can help make the difference. The design must also provide a superb user experience.

Easy checkout:

Purchasing from a site must be easy. The platform should be intuitive and user-friendly. Make sure that visitors can easily browse products and find the “Add to Cart” button.

Express the store’s identity:

The shop page layout should reflect one’s brand. All colors, images, fonts, etc., must be selected according to the store’s style. This applies especially to brick-and-mortar businesses that decide to go online by creating a WooCommerce shop.