What is CRM Software? What Does a CRM System Do? CRM software helps with customer engagement and touch point management, tracking, and organization. Customer data can be saved, including engagement span, user activity, purchase history, and more. You can use this data to improve your sales, affiliate/marketing, and customer service procedures. What Does a CRM System Do? Contact management is the core function of any customer information system including CRM software. The purpose of a CRM is to store and manage all data for every kind of contact, from leads to business partners. Increasingly, the term CRM is being used to refer to the technology systems companies can engage to manage their external interactions with customers at all points during the customer lifecycle, from discovery to education, purchase, and post-purchase. Business benefits of CRM Implementing a customer relationship management (CRM) solution might involve considerable time and expense. However, there are many...